For the third consecutive year, young designers competed for Korsnäs' Packaging Impact Design Award. This year, Mikael Andersson of Mälardalens Högskola took home the top prize for his futuristic Northern Light champagne packaging. Prizes were awarded in Frövi before an audience including the leading lights of the Swedish packaging industry.

The Packaging Impact Design Award (PIDA) was established during the Swedish Year of Design 2005. It was an immediate hit with the packaging industry - so much so that PIDA has since spread to Germany and France.

The Swedish finals were held on 31 May 2007, with 14 qualifying entries. The theme was packaging of the future. "The students were told to choose a luxury product and design creative, selling packaging that might feel current in 2017," says PIDA coordinator Annica Alexanderson. The material was selected in advance - Korsnäs' new product Frövi White - and an important challenge for the competitors was to make use of Frövi White's unique plasticity and perfect printing surface. "The students really took on the challenge in an impressive way," says Alexanderson.

The jury, consisting of well known figures from the Nordic packaging world, selected the winner unanimously, justifying its decision as follows: "Both the graphics and the shape have an unmistakeably futuristic feel, with a simple, thoughtfully conceived design. This packaging fulfils every criterion and, given its intended use for a Swedish-produced champagne, demonstrates vision and tests the limits of the possible."