Capespan is taking advantage of a vintage year on South African Golden Delicious apples by holding a four week Cape "Golden Ticket" campaign in all Tesco stores. The campaign kicked off last weekend and sales to date are very encouraging.
Capespan is taking advantage of a vintage year on South African Golden Delicious apples by holding a four week Cape "Golden Ticket" campaign in all Tesco stores. The campaign kicked off last weekend and sales to date are very encouraging.
The specially designed Cape golden bags contain a golden ticket on sales exclusively at all Tesco stores. There are five winning tickets each giving a fantastic holiday for two to South Africa, including flights, game drive and hotel accommodation plus 500 UK Theme Park family day's out tickets.
The campaign is supported by in-store pos, ads in leading national newspapers together with ads on top radio stations in twelve major regions around the country with an estimated reach of over 5 million customers.
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Produce
News is published by The Planet Group (UK) Ltd. Company
registered in England & Wales,
number 3391408. All material is the copyright
of The Planet Group (UK) Ltd. All rights reserved.
Produce News is the property of The Planet Group (UK)
Ltd.
This publication may not
be reproduced or transmitted in any form whole or part
without the written permission of a Director of The
Planet Group (UK) Ltd.
Liability : while every care
is taken in the preparation of this magazine, the publishers
can not be held responsible for the accuracy of information
herein, or any consequence arising from it. In the
case of company or product reviews or comments, these
have been based upon the true and honest opinion of
the Editor at the time of going to press.
