M&S has a very tough packaging policy and is actively working with environmental issues at the same time as they are marketing their products with packaging that sells. As sponsors in Student Starpack Award they are, together with Korsnäs, encouraging creative packaging solutions in cartonboard which reflect their aspiration for design. The aim in the brief was to reduce the amount of plastic inserts and create innovative shapes and forms using only Korsnäs board to create the supporting mechanism.

Student Starpack Award becoming more international
This year 249 students from 25 universities were competing in different categories. An increasing number of foreign universities have joined the competition and this year Lahti Institute of Design in Finland was the university that received most awards, whereof Monika Osinska got three awards for her Easter Egg. Monika is Polish, studying in Finland and impressed the jury in the UK-competition with her brilliant, simple and eye-catching solution.

The egg is squeezed out
The pack is produced from one piece of cartonboard and the graphics are fully united with the product: a little cute chicken holding an egg in its beak, which also makes it very attractive for children. There is no need for opening or closing with any extra elements (i.e. tape, etc) - the egg can be squeezed out.