Today Secretts grows an incredible variety
of crops and salads on its Farm and Pick Your Own in
Milford, Surrey, for local customers and over 300 restaurants
in London and the South East. Indeed it would be difficult
to find anyone in Europe who grows more, in fact over
100 different varieties - around one for every year
the business has been in existence. Managing Director
Charles Secrett explains "Anybody who looks at
our range will say you must be mad to do that, you must
specialise. Well what we've done is specialise in diversity
in range - which I admit sounds a bit strange - but
we don't supply the supermarkets, our main markets being
our own retail outlets. We have two Farm Shops - Milford,
opened in 1979 that is very well established and has
an outstanding reputation and Secretts of Rudgwick,
West Sussex opened in March 2007 and gaining a reputation
of its own for the quality of its products.
In the late 1980's Charles Secrett was approached by
Gregg Wallace, now of Master Chef fame, who was supplying
restaurants in London but couldn't find anyone to grow
a range of produce specifically for him. Charles says
"Gregg was put onto me by the NFU and we got on
well from the first moment. I liked what he was asking
me to do because it took the range that we were growing
for the Farm Shop and doubled it! He also asked me to
do new things like grow wild rocket - we were the first
farm to grow wild rocket in this country."
Today the farm grows around 22 different varieties of
salad leaf throughout the year. The leaves and Secretts
other crops are harvested daily and sold to good Farm
Shops in the South East, via Secretts own stall at Farmers'
Markets in the area and of course they are delivered
to the restaurants six days a week.
Interestingly, Secretts prefers to focus on being a
speciality supplier rather than a main supplier to its
restaurant customers. Consequently the company has quite
a few really prestigious clients in London, because
it's the good chefs who want the more unusual produce.
At the moment there is a fantastic demand for beetroot,
a very trendy vegetable, but Secretts does not just
grow beetroot, it grows four different varieties of
beetroot and it's supplied bunched with the leaves still
on. A large crop of Secretts Farm asparagus is grown
each year and is very popular during the season.
The aim of the company is to get the crop from the field
to the restaurant as quickly as possible. It can usually
do that - everything is delivered within 24 hours maximum,
crops are cut, washed, put on a van and taken to London.
The kind of product and service that the company provides
is really turning the clocks back - it's all very traditional.
To find out more telephone 01483 520500 or visit their
website www.secretts.co.uk 
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