Pink Lady® apples continue to be the best known and most popular apple brand in the UK. Famous for their delicious taste and beautiful pink blush colouring, Pink Lady® sales have, increased year on year as consumers continue to show their appreciation for this superb fruit.
More and more people now understand that the appeal of a Pink Lady® apple is its versatility. Equally at home in the fruit bowl or as an ingredient in a recipe, where it maintains its unique taste and texture, it is a delicious all rounder in any shopping basket. Investment in the brand through PR and in-store activity is increasing and plans for 2008 will only grow demand. To kick off 2008 in style, Pink Lady® helped sponsor the BBC Good Food Magazine Calendar. The calendar was free with the December issue of BBC Good Food and over 200,000 copies were given away at the BBC Good Food Show in Birmingham.
For the third consecutive year, Pink Lady® is the official apple of the London Marathon; another high profile event for the brand. The apples will be available at pre marathon events and each runner will receive one in their 56;Finishing Bag57; at the end of the gruelling 26 mile run. Again, this year, there will be two runners dressed as Pink Lady® apples, this time raising funds for Great Ormond Street Hospital.
www.pinkladyapples.co.uk for more information on the brand
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Produce
News is published by The Planet Group (UK) Ltd. Company
registered in England & Wales,
number 3391408. All material is the copyright
of The Planet Group (UK) Ltd. All rights reserved.
Produce News is the property of The Planet Group (UK)
Ltd.
This publication may not
be reproduced or transmitted in any form whole or part
without the written permission of a Director of The
Planet Group (UK) Ltd.
Liability : while every care
is taken in the preparation of this magazine, the publishers
can not be held responsible for the accuracy of information
herein, or any consequence arising from it. In the
case of company or product reviews or comments, these
have been based upon the true and honest opinion of
the Editor at the time of going to press.
