Leading motorway service area operator, Moto, has boosted its big-brands offer to customers after entering into a long term partnership with Coffee Nation to install self-serve coffee bars in its forecourts.

Coffee Nation now stands alongside Marks & Spencer and WH Smith in helping to make Moto the stop of choice on Britain’s motorway network.

The company’s distinctively branded self-serve coffee bars, which deliver premium gourmet coffee, are being installed in 55 Moto forecourts, which includes those on major trunk roads as well as every one on the motorway.

Moto is hoping the Coffee Nation brand will prove as popular with its 100 million annual visitors as the Marks & Spencer Simply Food Stores and the WH Smith travel-format shops that have recently opened.

Moto’s CEO TIM Moss said: “Our customers demand high quality coffee and we believe that bringing Coffee Nation on to our forecourts will more than meet their expectation. It is a young, well known and expanding brand that offers consistently high quality and we’re delighted to be working with them.

”Our agreement with Coffee Nation means that even people in a hurry can now enjoy a gourmet coffee and serves to increase choice even more for drivers stopping at Moto service areas.”