In the short term he is aiming
to strengthen relationships with clients and drive
internal initiatives that enhance service levels
as Culina plans to increase its market share in the
temperature controlled sector.
"The new bag style packaging has been developed to appeal to the mainstream snack market, and to position Cruga Biltong as a healthier alternative to crisps, sweets and confectionery," explained Steve Turton, Managing Director, Turton Design & Advertising.
"It's a fast growing snack and the cheeky new strapline will appeal to those looking for something new within the sector."
Cruga MD Matthew Townsend added; "We were impressed by Turton's work for other leading manufacturers and are very encouraged by initial feedback to the relaunch."
Cruga is the largest producer of biltong in the UK and uses 100% quality British and Irish steak in its beef biltong range.
Turton Design & Advertising is a leading marketing communications agency based in Norwich, providing design and creative services to a broad range of clients, including well known household names such as Lidl, Sara Lee, English Country Cottages, Hoseasons and Sandtex. 
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