As the UK continues to become increasingly obese, the government, food manufacturers and the big retailers are looking at ways to combat what has become known as ‘the louty, coarse, unsubtle, beady-eyed, beefy bummed herd of Britain’. It is not an easy task, and I must admit that my heart does not syncopate to ‘Land of Hope and Glory’, and I would not be seen dead with three lions on my chest. Therefore, I have limited sympathy with the nation’s beer swilling, burger eaters.








