These can be used by you to :-
- Promote your
company generally
- Hand out at exhibitions
- Give your sales force to use at sales tools
- Distribute with a relevant industry magazine / paper
We fund your profile
by a concept known as 'strategic alliance marketing'
whereby companies with a vested interest in your success
are invited to join a group of potential sponsors advertising
their products and services alongside the profile.
Profiled companies
simply put together a list of their suppliers and we
do the rest.
We will write to them
with details of the invitation to promote their company
within this profile. At this point I must stress the
'invitational' nature of this proposition. The Planet
Group is also a major international PR Agency and we
don't attract new clients by offending anyone!
The benefits of having
your own profile are numerous but there are also several
benefits to your suppliers.
If the support offered
by suppliers reaches 6 or more pages, then we will reprint
your article in to a separate brochure and supply you
with 1000 copies completely free of charge. If you require
additional copies, then these can be quoted for at the
time of going to print.
1) We provide a free
artwork and design service. We have received many letters
complimenting us on the quality of this service. Again
this is in our interests because advertisers may ask
us to handle all their promotional output. The appeal
of a free artwork design service is particularly attractive
to smaller suppliers. Imagine you supply a few widgets
and yet have got the designer who led the McVitties profile
working on your ad. We can also supply advertisers with
a digital copy of their artwork so they can use it again
and again, and as the basis of any marketing they may
do.
2) Nothing quite sells
the services of a company better than to see those services
advertised alongside a company that uses them. Your profile
will 'dramatise' their services in a way a stand-alone
advert will never do. This is where the concept of the
'strategic alliance' really comes into its own.
3) The profile means
you are marketing your company. Effective marketing means
more business. More business means you're spending more
with your suppliers, at which point the concept of strategic
alliance marketing is really plain old-fashioned common
sense. The Marketing Manager of one leading company was
delighted to be asked to advertise. His comments aren't
printable but the gist of it was that one of his customers
was now doing some marketing instead of holding meetings
about marketing.
In the first instance
we can help you with suggested categories of suppliers
and examples of lists put together by other companies.
Please call us on 01484
321000 and ask for Richard Standing or click on
the contact link above to email us direct.
A friendly face in
Accounts can usually put a list together in fifteen minutes.
We then spend a couple
of weeks liasing with suppliers which gives you the opportunity
to think about what you want to say in your profile.
