The new packaging has
been designed to give the brand even greater
in-freezer impact and clarity. It is a combination
of traditional cooking values and contemporary
appeal, which clearly emphasizes the brand’s
core values in a more modern, eye-catching
way.
For the brand logo Aunt
Bessie herself has been re-illustrated to
give the branding a more premium feel. The
script has been handcrafted and sits inside
a red oval. The pack’s
background colour has been softened and a country-style
kitchen image has been added.
The new design has clarified
the on-pack information structure, making
it easier for consumers to navigate. The
hand-crafted feel is also reflected in the
back of pack, where the brand promise of
no artificial colours or preservatives and
using store cupboards ingredients has been
added in a new flash.
In the last six years Aunt
Bessie’s sales
have more than doubled and Tryton believes
that this clearer messaging on pack and the
company’s continued commitment to consumer-relevant
NPD will ensure this phenomenal growth continues.
So much so, Tryton believes the Aunt Bessie’s
brand will reach £250 million in 2012
as consumer demand for traditional, additive
free and high-quality convenient foods grows.
Since Tryton produced the
first Aunt Bessie’s
frozen Yorkshire pudding in the mid 1990s,
the brand has undergone a number of pack redesigns.
This latest re-launch brings the brand front-of-mind
with the consumer and to the forefront of the
frozen food category.
The new packaging will
roll out into the trade from this month.
For further information contact Tryton Foods
on 01482 223 223. 
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