These can be used by you to :-
- Promote your company
generally
- Hand out at exhibitions
- Give your sales force to use at sales tools
- Distribute with a relevant industry magazine / paper
We fund your profile by
a concept known as 'strategic alliance marketing' whereby
companies with a vested interest in your success are invited
to join a group of potential sponsors advertising their products
and services alongside the profile.
Profiled companies simply
put together a list of their suppliers and we do the rest.
We will write to them with
details of the invitation to promote their company within
this profile. At this point I must stress the 'invitational'
nature of this proposition. The Planet Group is also a major
international PR Agency and we don't attract new clients
by offending anyone!
The benefits of having
your own profile are numerous but there are also several
benefits to your suppliers.
If the support offered
by suppliers reaches 6 or more pages, then we will reprint
your article in to a separate brochure and supply you with
1000 copies completely free of charge. If you require additional
copies, then these can be quoted for at the time of going
to print.
1) We provide a free artwork
and design service. We have received many letters complimenting
us on the quality of this service. Again this is in our interests
because advertisers may ask us to handle all their promotional
output. The appeal of a free artwork design service is particularly
attractive to smaller suppliers. Imagine you supply a few
widgets and yet have got the designer who led the McVitties
profile working on your ad. We can also supply advertisers
with a digital copy of their artwork so they can use it again
and again, and as the basis of any marketing they may do.
2) Nothing quite sells
the services of a company better than to see those services
advertised alongside a company that uses them. Your profile
will 'dramatise' their services in a way a stand-alone advert
will never do. This is where the concept of the 'strategic
alliance' really comes into its own.
3) The profile means you
are marketing your company. Effective marketing means more
business. More business means you're spending more with your
suppliers, at which point the concept of strategic alliance
marketing is really plain old-fashioned common sense. The
Marketing Manager of one leading company was delighted to
be asked to advertise. His comments aren't printable but
the gist of it was that one of his customers was now doing
some marketing instead of holding meetings about marketing.
In the first instance we
can help you with suggested categories of suppliers and examples
of lists put together by other companies.
Please call us on 01484
321000 and ask for Jane Oldfield or click on the
contact link above to email us direct.
A friendly face in Accounts
can usually put a list together in fifteen minutes.
We then spend a couple of weeks
liasing with suppliers which gives you the opportunity to
think about what you want to say in your profile.
