Of course you do! Established in 1997 with 3 UK offices, we are unique in we our clients magazine advertising, editorial opportunities, full design agency capabilities and corporate incentives & reward schemes. We publish both our own titles in full where we have researchers, journalist, design teams, advertising sales teams to take titles from concept to print.
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We fund your profile by a concept known as ‘strategic alliance marketing’ whereby companies with a vested interest in your success are invited to join a group of potential sponsors advertising their products and services alongside the profile.
Profiled companies simply put together a list of their suppliers and we do the rest.
We will write to them with details of the invitation to promote their company within this profile. At this point I must stress the ‘invitational’ nature of this proposition. The Planet Group is also a major international PR Agency and we don’t attract new clients by offending anyone! Also, many advertisers are so happy with the professional way their services are represented they go on to have their own profiles done by Planet, eg. Interclean, who provide a range of valeting services, were delighted by the way they were promoted within the Reg Vardy profile and subsequently put together their own list of suppliers, from cleaning chemicals to accountants, and in this way got their own free profile.
The benefits of having your own profile are numerous but there are also several benefits to your suppliers.
1) We provide a free artwork and design service. We have received many letters complimenting us on the quality of this service. Again this is in our interests because advertisers may ask us to handle all their promotional output. The appeal of a free artwork design service is particularly attractive to smaller suppliers. Imagine you supply a few widgets and yet have got the designer who led the BMW profile working on your ad. We can also supply advertisers with a digital copy of their artwork so they can use it again and again, and as the basis of any marketing they may do.
2) Nothing quite sells the services of a company better than to see those services advertised alongside a company that uses them. Your profile will ‘dramatise’ their services in a way a stand-alone advert will never do. This is where the concept of the ‘strategic alliance’ really comes into its own.
3) The profile means you are marketing your company. Effective marketing means more business. More business means you’re spending more with your suppliers, at which point the concept of strategic alliance marketing is really plain old-fashioned common sense. The Marketing Manager of one leading company was delighted to be asked to advertise. His comments aren’t printable but the gist of it was that one of his customers was now doing some marketing instead of holding meetings about marketing.
In the first instance we can help you with suggested categories of suppliers and examples of lists put together by other companies.
A friendly face in Accounts can usually put a list together in fifteen minutes. We then spend a couple of weeks liasing with suppliers which gives you the opportunity to think about what you want to say in your profile. We have a specialist team within this department covering all aspects of the motors industry. Some examples of motoring companies we have produced brochure for are BMW, Fords of Windsford, Furrows Ford, Hardwick Motors, Lookers and Reg Vardy.
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